2008.02.13
457-55-5462
23.57.30 - Mark
I normally do a good job of ignoring TV ads, but the one for lifelock where the CEO goes around some city with his claimed social security number painted on the side of a truck piqued my interest, and I started wondering if it was real or just a good looking fake. The structure falls in to the Social Security Administrations documented structure, but I'm too lazy to try registering for the Social Security Number Verification Service so that's by no means definitive. A little light googling suggests that the guy is real and because he's stupid enough to advertise his social it gets used fraudulently, but then again over 40,000 people have claimed 078-05-1120 as their SSN since 1938 (it was a valid SSN until it was used in advertising). I wonder if Lifelock and 457-55-5462 is the new "Woolworth number"